Burger Shot, the fast-food chain you know from the Grand Theft Auto games, is stepping out of the screen and onto Florida streets. Starting this weekend, locations of the burger joint Skinny Louie are being rebranded into real-world Burger Shot restaurants as part of a collaboration tied to the launch of GTA 6.
From a basketball arena to standalone stores
The activation isn’t entirely new. Last month, Burger Shot showed up at the Kaseya Center, where fans could grab the real-life version of the in-game restaurant’s food during Miami Heat games – also courtesy of Skinny Louie. Now the chain is scaling the idea up and bringing it to its own standalone stores across Florida.
The takeover runs from November 13 to December 31. During that window, participating stores get Burger Shot signage, staff uniforms and a menu built around items from the game. It’s one more piece of a wider campaign that has already seen Miami turned into Vice City with a blimp, NFL screens and a themed NBA night.
What’s on the Burger Shot menu
- THE BLEEDER – TRIPLE: three 100% Black Angus smash patties, yellow American cheese, crispy bacon, pickles, BBQ sauce and ketchup.
- BURGER SHOT – SINGLE: one 100% Black Angus smash patty, yellow American cheese, shredded lettuce, diced raw onions and Burger Shot sauce.
- BURGER SHOT – DOUBLE: two 100% Black Angus smash patties, yellow American cheese, shredded lettuce, diced raw onions and Burger Shot sauce.
- CARAMEL MILKSHAKE
Why this matters
Very few game franchises have the pull to rebrand an entire restaurant chain, and the Burger Shot takeover is a neat snapshot of how big GTA 6 has become before it’s even out. The game is already the most pre-ordered title in the history of the Xbox and PlayStation digital stores, and analysts estimate it has generated a billion dollars in revenue ahead of launch.
GTA 6 releases on November 19, and pre-loading is live right now. Rockstar has also been drip-feeding short clips of in-game footage, giving you a preview of what’s waiting in Vice City next week. If you want to know exactly what the game will throw at you, we broke down the age rating details in a separate article.
Where to go next
We also covered the radio stations confirmed for Leonida, and everything else around Rockstar’s open world is collected in our GTA news hub.
FAQ
From November 13 to December 31. During that period, participating Skinny Louie stores carry Burger Shot signage, uniforms and the themed menu.
At Skinny Louie’s standalone stores across Florida. The brand previously appeared at the Kaseya Center during Miami Heat games.
The Burger Shot single and double, the triple-patty THE BLEEDER with bacon and BBQ sauce, plus a caramel milkshake.
November 19. Pre-loading is already available, and Rockstar has been releasing short in-game clips ahead of release.
It’s the most pre-ordered game in the history of the Xbox and PlayStation digital stores, with analysts estimating around a billion dollars in pre-launch revenue.